Selling Strategies

What are the basic steps to selling my home?

Do your homework
Read a couple of books on home selling, go through the real estate section of the local newspaper and attend some Open Houses in the your area.

Hire a specialist
As neighborhood real estate agents that specialize in listing in your area, we know what it takes to sell in this market. We welcome your call!

Set the price
Ask your agent for an analysis of the local market and an opinion of the best price range for your home.

Discuss a marketing strategy
Have your agent discuss a marketing plan, which will be included in the listing presentation.

Get the house ready
With your agent, take a hard, objective look at your home. Prioritize what needs to be done and decide how much you can spend in time and money to make it look its best before opening it up to buyers. Get rid of all clutter and put some of your stuff in storage to make the rooms and closets roomier. Put together an information packet on local amenities, your utility bills and any other helpful information you can think of to help sell your home.

What are the five biggest mistakes home sellers make?

Sadly, many sellers just don't do their homework. If you're like most people, your home is your most valuable investment. When you sell it, you'll want to pocket the biggest possible net gain or profit. But, when you sell your home, you need to understand the competition. There are other home sellers in your area, and just like in any other competition, mistakes can be costly. Here are some common home seller slip-ups we can help you avoid:

Overpricing or under-pricing
By setting the price too high, you turn away the best prospects for your home. By asking too little, you'll probably sell faster but net less from the sale. We can do a comparative market analysis and help you set the best price for your home.

Selling "as is"
In the competitive home sale marketplace, you need to show your house at its best. Your home should be in "move-in" condition from the first day it's listed. We can point out your home's chief assets and suggest how to highlight them, as well as help you identify which items need improving.

Over-improving
While clearing out clutter, cleaning and repairs are important ways to get your home ready for sale, undertaking a major project could cost more money than you would recover from the sale. Talk to your real estate agent about getting the best bang for your buck.

Selling it yourself
Although doing your own marketing looks tempting as a way to save money, surveys show self-sellers often net less from the sale than sellers who use a real estate agent. And self-sellers find that agents do a lot more than most people think - from bringing qualified buyers, reviewing contracts, keeping things on track with finance and escrow, to settlement.

Ignoring your agent's advice
As experienced professionals, we know this market, pricing, and what works to sell homes and get the best price possible. Contact Claudia *link to contact form* when you're thinking about selling your house. We'll help you avoid costly mistakes.